Art Direction + Graphic Design Rosee Qualls
Creative Direction Samantha Moore
Printing Consolidated Design West
Branded shippers for PR seeding and online orders. Made in two sizes with custom-fit trays for The Routine. Fully recyclable and printed in Los Angeles, with soy-based ink and recycled materials.
Art Direction + Design Rosee Qualls
Creative Direction Samantha Moore
Interior Design + Fabrication Lead Leah Cumming
Design Christine Yi, Johanna Ketterle
The Glow Cart is a vintage Piaggio Ape, fully stocked with Oak Essentials products. Taking the glow on the go (and to a city near you!), the Glow Cart is utilized for activations, weekend pop-ups, and private events.
Art Direction + Design Rosee Qualls
Creative Direction Samantha Moore, Meaghan Cox, Roti Brown
Design and direction for a brand collaboration with MATE The Label. Inspired by the iconic and flora-driving motifs of William Morris, the design features a hand-illustrated Oak leaf pattern—a nod to the origins and inspiration of Oak Essentials.
Various printed materials and packaging designs. Worked closely alongside the product development team to develop, test, and source new products and packaging, as well as troubleshoot for updated solutions. Led art direction and design for print collateral, including direct mailers, promotional cards, event materials, and store displays.
Art Direction + Design Rosee Qualls
Creative Direction Meaghan Cox
Design Johanna Ketterle
