Established in 2014, esby is a small, woman-owned business committed to sustainability. Based in Austin, TX, all of their pieces are thoughtfully designed and proudly produced in the U.S.A., with manufacturing locations in Los Angeles and New York City. We were commissioned to craft a unique logo mark and lockup for their exclusive SXSW event, esbyfest: a private celebration marking 10 remarkable years of esby.

The custom logomark is meticulously hand-lettered, deliberately incorporating elements from the original esby logo.

The lockup draws inspiration from the timeless elegance of vintage damask labels, evoking a sense of hand-crafted nostalgia, and embodying the essence of unparalleled craftsmanship.