Camille Styles is an eponymous Austin-based daily digital lifestyle publication with a natural, California-driven style that inspires their audience to create the life of their dreams. The brand is known for their trustworthiness, relatability, and penchant for championing beauty in the every day while sharing ways to make that beauty attainable.

Working closely alongside the founder, Camille Styles Moore, we aimed to create a logo that felt akin to where the brand is today, after growing and changing over the past 12+ years. We wanted something that felt updated but timeless, refined but not serious, and minimal while still capturing the artistic spirit of the brand.

Together we landed on a serif typeface rich in history that feels elevated yet approachable, like Camille herself. The final logo with humanist features, custom typesetting, and subtle details in the connected characters, is more than meets the eye and feels like a piece of the brand that will only get better with time.

While not a full rebrand, this update to the logo provided a meaningful refresh to better reflect where the brand has grown and better align with its values, aesthetic, and unique point of view.