From The Outside In
'From The Outside In' is Brit + Co's immersive article series that tells the stories of five powerfully creative female immigrants whose heritage have shaped their crafts. In a time where immigrants are increasingly under siege, we wanted to bring to attention how much immigrants add to our country’s strength, to share their stories, and to serve as a reminder of why all individuals, no matter their country of origin, are unique, important, and valued.
To elevate the Brit + Co article experience, we introduced some new attributes to the article page including ambient video, anchored scrolling, cinemagraphs, full width videos, and custom illustration.
Taking the article theme and transitioning to our social channels, the same watercolor and acrylic embellishments were used to carry the messaging and content.